Digital Marketing Course

Become a Digital Marketing Expert with Buff Institute

3.5 Months
Duration
12+
Projects
2400+
Students

What You'll Learn

Get ready for the digital era with Buff Institute's Digital Marketing Course. Learn how to grow brands online, run successful ad campaigns, build strategies, and track results using powerful tools and platforms.

Course Highlights

3.5 Months Duration
Real Campaign Experience
Google Ads & Meta Ads Training
SEO, SEM, Email & Content Marketing
Live Website Analytics
100% Placement Assistance

Course Curriculum

Module 1: Introduction to Digital Marketing

Understand how marketing works in the digital space.

  • Digital vs Traditional Marketing
  • Customer Funnel
  • Overview of Tools & Platforms
  • KPIs & Metrics

Module 2: Search Engine Optimization (SEO)

Learn how to rank websites on Google using organic methods.

  • On-Page & Off-Page SEO
  • Keyword Research
  • Technical SEO
  • SEO Tools (Google Search Console, SEMrush)

Module 3: Social Media Marketing (SMM)

Promote brands through Instagram, Facebook, LinkedIn, and more.

  • Platform Algorithms
  • Content Planning & Creation
  • Meta Ads Manager
  • Paid vs Organic Growth

Module 4: Search Engine Marketing (SEM) & Google Ads

Run and optimize ad campaigns on Google and YouTube.

  • Google Ads Setup
  • Keyword Planner
  • Campaign Types (Search, Display, Video)
  • Analytics & ROI Tracking

Module 5: Content Marketing & Strategy

Create content that converts and builds trust.

  • Types of Content
  • Content Calendar
  • Copywriting Basics
  • Blog & Video Content Strategy

Module 6: Email Marketing & Automation

Build email lists and automate customer engagement.

  • Email Platforms (Mailchimp, Sendinblue)
  • Drip Campaigns
  • Open Rates & A/B Testing
  • List Segmentation

Module 7: Website & Analytics Tools

Learn how to analyze traffic and performance.

  • Google Analytics & Tag Manager
  • Heatmaps & User Behavior
  • UTM Tracking
  • Conversion Optimization

Module 8: Final Projects & Career Tools

Work on live projects and build your marketing resume.

  • Digital Campaign Strategy
  • Brand Report Presentation
  • Resume Writing
  • Interview Preparation

Tools & Technologies

Google AdsGoogle Ads
Google AnalyticsGoogle Analytics
Facebook AdsFacebook Ads
SEMrushSEMrush
MailchimpMailchimp
HootsuiteHootsuite

Career Opportunities

Digital Marketer
SEO Specialist
Paid Ads Expert
Content Marketer
Social Media Manager
Digital Strategy Consultant

Who Can Join?

Marketing Professionals
Students & Business Owners
Freelancers & Creators
Anyone interested in online business

Why Buff Institute?

Hands-on Live Campaigns
Google-Certified Trainers
Placement-Focused Learning
Freelance & Startup Skills
Tools Mastery from Day One
3.5 Months Duration
Certificate of Completion
Lifetime Access
Job Placement Support
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