The process of emotional design is about creating things that people will relate to emotionally. Sustainable practices result in the reusing and reusing of items instead of throwing them out. As product development and branding techniques, emotional design is also valuable. Customers are more likely to stick with you if you design quality products and services. These common elements of emotional design are Style, Functional Value, Durability, Reliability, Usability, Repairability & Extensibility, Experience. The goal of emotional design is to create things that people feel empathy for.