1. What problem are we trying to solve? /  நாங்கள் என்ன சிக்கலை தீர்க்க முயற்சிக்கிறோம்?

• We must identify what problem your product is trying to solve?
• If you can’t answer this question, answering the rest maybe in useless. 

2. Who is the customer? வாடிக்கையாளர் யார்?

• Most important questions to answer for any new product.
• Without a clear understanding of your target audience no use of making a product
• To find our customer we do User research, ethnography, and personas to answer this question.

3. Where can we improve? நாம் எங்கு மேம்படுத்தலாம்?

• Understanding how others have tried to solve the same or a similar problem
• Identifying where an existing pattern failed or needs improvement
• Asking this question over and over throughout the entire design process.

4. When should we begin to get user feedback? பயனர் கருத்தைப் பெற எப்போது தொடங்க வேண்டும்?

• Early and regularly is usually the answer to this question
• Understanding who is your user where you can improve 
• Testing / Feedback into the product development cycle. 

5. How does our product solve the problem?  எங்கள் தயாரிப்பு ஏன் சிக்கலை தீர்க்கிறது?

• Having identified what problem we are trying to solve,
• who our target users are, and where we can improve on existing solutions
• the short-term goals with a long-term strategy.