• Weekend batch from 8th November at Coimbatore
  • Chennai | Coimbatore

Digital Marketing Course in Chennai

Duration 2 Months

Digital Marketing is one of the fastest developing industry in the world today, offering boundless career opportunities for individuals with the required knowledge, skills, and qualifications. Building and running successful firms in a physical context only are over. Now, it’s all about selling your products, your services, and your brand online. All of which has produced in rising demand for skilled digital marketing course in chennai.

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Digital Marketing Course Curriculum

Module 1

Types of Digital Marketing
Digital Marketing Roles in Advertising World
Comparison of other forms of marketing
Important of Internet Marketing
How Digital Marketing Works

Introduction to Web
Website Development Planing
Types of Websites
Essentials of Websites
Professional
Search Engine Friendly
Difference between dynamic and static Websites

Learn how search engine works
Crawl and index the web pages
How Google works
Understanding SEO Techniques
On-page and Off-page SEO
SEO Effectiveness

Advertising on Searching engines
SEM and its importance
Working with Google Adwords
Adwords account, bidding and managing budget
Techniques and tips for ads
Landing Page campaign
Measuring Effectiveness

Using analytics to better your web performance
How to track your web performance with Google analytics
Various analytics tools

Objectives of banner advertising
Making effective banner ads
Measuring online display advertising

Why E-mail marketing are still popular
Permission and spamming
Requirements for e-mail marketing
Effective e-mailer campaign
Iterating e-mail marketing with social media
How to increase click-through raes
Module 8 Mobile Marketing

Module 2

MMS / SMS / Video
Understanding Mobile advertising
Eco system of Mobile adverting
Best practice for mobile advertising

Creating Facebook Pages
User Engagement
Facebook videos
Creating ad-campaigns on Facebook and measuring
Twitter for marketing
Advertising on Twitter
How to use linkedIn for recruitment
Advertising with LinkedIn

How to create a YouTube channel
Viral videos for YouTube
Optimising video content for YouTube
YouTube Monetization
YouTube Analytics

Using blogs, forums and discussion
Blog technologies and issues
What to post and when to post

Word of mouth and PR is more powerful that advertising
Online Reputation management
Best practice to defend your reputation

Evolution and growth of e-commerce in India
Types of e-commerce
e-payments system
Conversion and goals

Digital Marketing Campaign plan
Running a campign
Assigning budgets

Software tools you will Learn

UX UI Design Course

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Contacts

For any enquiry call on

93 608 680 92

Digital Marketing Career Opportunities

What jobs can you do with a degree in digital marketing? Digital marketing offers a plethora of career options for students and professionals, from creative to technical, with a wide range of career paths available. Here are some of the best jobs in digital marketing today.

Digital Marketing Manager

Brand Manager

Social Media Manager

Online Content Developer

Business Analytics Specialist

Search Engine Optimisation Specialist

Professional Blogger

Email Marketer

Popular UXUI Designer Jobs

SEO Specialist

SEO Specialists optimize a website's ranking on search engines to get it to a higher position in the search results. They also know how to get the maximum traffic from search engines.

Pay Per Click or SEM Analyst

Analysts who work in Pay per Click or Search Engine Marketing analyze website traffic primarily for campaign tracking, as well as all aspects of online marketing, such as search analytics, SEO, among others.

Social Media Manager

An individual who oversees the social media channels of a company or brand creates the requisite social media strategies for content creation, marketing, and online branding.

How to Start a Career in Digital Marketing?

Businesses today have the opportunity to reach out 24/7 through various digital mediums, influence people through digital content, and earn revenues within the convenience of a few clicks as Internet usage and popularity continue to increase. Digital marketing professionals are in demand as a result of the prevailing trend and need to digitalize businesses – people with the know-how and skills required to use the Internet creatively to reach clients and customers A training course or training program will help you understand what digital marketing is, what its various components, tools, techniques, Digital Marketing Course in Chennai | SEO | SEM | PPC. You may also consider online courses in Digital Marketing, such as Google’s Digital Marketing Courses.

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