Digital Marketing

What is Digital Marketing?

Digital Marketing is one of the fastest developing industry in the world today, offering boundless career opportunities for individuals with the required knowledge, skills, and qualifications. Building and running successful firms in a physical context only are over. Now, it’s all about selling your products, your services, and your brand online. All of which has produced in rising demand for skilled digital marketing professionals

Want to become a
Digital Marketing Specialist

Learn the fundamentals with our Digital Marketing Course in Chennai

Digital Marketing Course Curriculum

  • Types of Digital Marketing 
  • Digital Marketing Roles in Advertising World
  • Comparison of other forms of marketing 
  • Important of Internet Marketing
  • How Digital Marketing Works  
  • Introduction to Web
  • Website Development Planing 
  • Types of Websites
  • Essentials of Websites 
  • Professional
  • Search Engine Friendly 
  • Difference between dynamic and static Websites  
  • Learn how search engine works 
  • Crawl and index the web pages
  • How Google works 
  • Understanding SEO Techniques
  • On-page and Off-page SEO
  • SEO Effectiveness   
  • Advertising on Searching engines 
  • SEM and its importance 
  • Working with Google Adwords
  • Adwords account, bidding and managing budget
  • Techniques and tips for ads
  • Landing Page campaign
  • Measuring Effectiveness 
  • Using analytics to better your web performance
  • How to track your web performance with  Google analytics 
  • Various analytics tools
  • Objectives of banner advertising 
  • Making effective banner ads
  • Measuring online display advertising 
  • Why E-mail marketing are still popular
  • Permission and spamming 
  • Requirements for e-mail marketing 
  • Effective e-mailer campaign 
  • Iterating e-mail marketing with social media 
  • How to increase click-through raes 
  • MMS / SMS / Video 
  • Understanding Mobile advertising 
  • Eco system of Mobile adverting 
  • Best practice for mobile advertising 
  • Creating Facebook Pages
  • User Engagement 
  • Facebook videos 
  • Creating ad-campaigns on Facebook and measuring 
  • Twitter for marketing 
  • Advertising on Twitter
  • How to use linkedIn for recruitment  
  • Advertising with LinkedIn 
  • How to create a YouTube channel
  • Viral videos for YouTube
  • Optimising video content for YouTube 
  • YouTube Monetization
  • YouTube Analytics 
  • Using blogs, forums and discussion 
  • Blog technologies and issues 
  • What to post and when to post 
  • Word of mouth and PR is more powerful that advertising 
  • Online Reputation management 
  • Best practice to defend your reputation 
  • Evolution and growth of e-commerce in India
  • Types of e-commerce 
  • e-payments system
  • Conversion and goals 
  • Digital Marketing Campaign plan
  • Running a campign
  • Assigning budgets

UX Designing Course Duration and Fees Details

Upcoming Batches

12th October 2020


Regular - 2 Months

Class Days

Monday to Friday

Apply for Admission


For any inquiries call.

819 000 1717